Bilingual content · Edinburgh

Instagram that speaks to every customer
walking through your door.

Bilingual EN/ES content for Edinburgh wellness and beauty brands. Reach English locals and Spanish-speaking tourists with one strategy. UK rates, fully remote.

Marcos Bolda
Marcos Bolda
Bilingual content strategist · EN/ES
English Español 10+ yrs
About

More than a social media manager. A strategist.

I'm Marcos. For over 10 years I've worked in digital content and strategy — and the bit you can't fake is that I also run the administrative operations of a distance-learning school in Argentina. I know how real businesses run: limited time, limited budget, and a need for results that actually move the needle.

I run E-maús, a boutique content studio based in Argentina, which backs every UK client engagement with systems, production capacity and a small team. You get the attention of a freelancer with the reliability of a studio behind the scenes.

My edge in Edinburgh? Every wellness brand I work with can reach two audiences at once — the English-speaking locals already living there, and the growing wave of Spanish-speaking tourists and expats who can barely find services in their language.

Content strategy Instagram & Facebook Bilingual EN/ES Wellness & beauty Community management Canva & video
10+
Years of experience
2
Languages, one strategy
100%
Remote, async-friendly
£GBP
Invoiced via Wise
The opportunity

Edinburgh's Spanish-speaking market is real — and most wellness brands aren't reaching it.

01 / Reach

Double the audience, same calendar.

Bilingual captions aren't double the work. They're the same post finding two distinct people — one who books now, one who saves it for their next visit.

02 / Discovery

Tourists search in their language.

A Spanish-speaking visitor searching for a massage or facial in Edinburgh searches in Spanish. If your captions speak Spanish, you appear. If they don't, you don't.

03 / Loyalty

Year-round community, not one-offs.

Beyond tourists, Edinburgh has a growing expat and international student community. Bilingual content turns visitors into regulars — not just one-time bookings.

Pricing

Clear monthly pricing. No surprises.

Three packages. Three-month minimum. One round of revisions per piece, direct publishing, monthly reporting included.

Starter
£ 300
per month · 3-month minimum

"The minimum to be consistent." For businesses starting their Instagram journey.

  • 12 pieces / month — 4 reels, 4 carousels, 4 posts
  • Instagram only
  • Captions in English
  • Monthly content calendar
  • WhatsApp approval workflow
  • Direct publishing to your account
  • Bilingual EN/ES captions
  • Facebook replication
  • Community management
Choose Starter
Premium
£ 800
per month · 3-month minimum

"For brands ready to lead their category." Strategy, automation and a competitive edge.

  • 16 pieces + 5–7 Stories / week
  • Instagram + Facebook
  • Bilingual EN/ES captions
  • Full report + competitive analysis
  • Quarterly strategy session
  • 1 collaboration / month managed
  • Brand Canva templates
  • ManyChat automation setup
  • Daily account updates
Choose Premium

One-off onboarding fee: £150. Covers account audit, brand kit setup and content calendar framework. Deducted from your first monthly invoice — it filters serious commitments from tyre-kickers.

Selected work

Real accounts. Real results.

A snapshot of recent work — from a psycho-oncology specialist to a B2B SaaS product and a corporate embroidery studio.

Lic. Pablo Gómez — Psycho-oncology Instagram profile
Wellness · Health

Lic. Pablo Gómez

A psycho-oncology specialist who needed to communicate his expertise to a non-clinical audience — without losing credibility.

  • Strategy that turns clinical concepts into trust-building posts.
  • Consistent publishing cadence from week one.
  • Sustained growth in reach and direct consultation enquiries.
Vili — Invoicing Instagram profile
B2B SaaS

Vili — Invoicing app

A product for independent workers that had to translate a complex value proposition into language freelancers and small business owners actually use.

  • Features turned into relatable, everyday scenarios.
  • Content cycles aligned with product launches.
  • Consistent brand voice across every touchpoint.
L&G Bordados Instagram profile
Manufacturing · Retail

L&G Bordados

A corporate embroidery studio supplying uniforms and patches needed to look like a serious brand — not a small workshop on Instagram.

  • System of branded templates that scaled with their catalogue.
  • Visual identity consistent across every post.
  • Inbound enquiries from procurement teams who found them on IG.
The process

Simple for you. Thorough on my end.

You shouldn't have to manage your content person. Here's how we keep it off your plate from day one.

Step 01

First chat on WhatsApp

We message on WhatsApp about your business, your audience and what you want Instagram to do for you. Async, written, easy to revisit. No pitch.

Step 02

Onboarding

Account audit, brand kit, content framework and a shared WhatsApp group for approvals. Done in the first week.

Step 03

Monthly delivery

Content arrives for approval before anything goes live. One round of revisions per piece, included.

Step 04

Monthly review

A clean performance report. We adjust strategy based on what's working — no guesswork.

FAQ

Quick answers.

You're based in Argentina — does that affect anything?
Not for the work. Content is produced and delivered remotely. I operate on UK-friendly communication hours, invoice in GBP via Wise, and I've been working with clients across time zones for over a decade.
Why a 3-month minimum?
Because Instagram doesn't work in two weeks. Three months is the minimum to establish a rhythm, test what resonates, and see measurable results. Anything shorter wastes both our time.
Do I need to provide photos and videos?
Ideally yes — original content from inside your business outperforms stock every time. I'll guide you on what to capture and how, so the lift on your end stays light. If it's not possible, we work with what's available.
How does the approval process work?
A shared WhatsApp group. Every piece is sent for approval before publishing. You approve, request one round of revisions, or share to your own WhatsApp Status. Nothing goes live without your OK.
What if I want to cancel?
After the 3-month minimum, either party can cancel with 30 days' written notice. No hidden clauses — I want long-term clients, not locked-in ones.
Do you use AI to create content?
Yes, strategically. AI helps me iterate faster — but every caption, strategy and creative direction is reviewed and approved by me before it reaches you. Speed of AI, judgement of a decade.
Contact

Let's start a conversation.

Fill out the form and your message lands instantly on my WhatsApp. I usually reply the same day during UK working hours.

Free first chat on WhatsApp · no commitment
Tailored proposal within 48 hours
Bilingual replies — English or Spanish

You'll be redirected to WhatsApp with your message ready to send.

Let's talk

Find out if we're a good fit.

No commitment, no pitch. Just a relaxed chat on WhatsApp about your business and what consistent, bilingual content could do for it.

Chat on WhatsApp